The second single from King Sark’s upcoming ‘No Pressure’ album on 9th July, ‘Coachella’ featuring fellow Ghanaian superstar Kwesi Arthur is out on 4th June 2021. The top quality music video shot on a remote paradise island with Kwesi will is live on Sarkodie’s YouTube channel. We expect this single to connect with both Sark’s super fanbase as well as the mainstream in Ghana and West Africa in general.
Sarkodie has also recently jumped on TikTok where he is putting close marketing attention for this album campaign. It follows the first single in the campaign ‘No Fugazy’ which has connected really strongly in Ghana and had Sark on the cover of NMF Ghana. On Apple Africa, Sarkodie was just on the Classic Album of the Week for Sarkology, his third album, released in 2014.